My Competitor is Winning. My Competitor is Me.

In the late 1990s, I setup the website as a place for all my interests and business endeavors. The idea was to create a destination with many attractions, similar to a shopping mall or vacation destination. People would arrive at the site for tech support, but also learn about tiny houses, and see some of my photography or listen to my music.

That approach has generally worked over the years, and the site has seen about 4 million visitors. However, those looking for tech support in Iowa City will not be searching Google or Bing on the words “resources for life” but instead they will be searching for something like “Iowa City tech support” or “Iowa City Computer Support.”

About ten years ago, I decided to setup two additional websites. One site is and the other is

I put most of my effort into developing the Iowa City Technology Services website, given that the term technology services would seem more inclusive of laptop computers, mobile technology, and support for other electronic devices. The idea of Computer Support seemed antiquated to me and unlikely to generate much interest, but I thought it would help to have it out there.

Today, if you search Google for “Iowa City tech support” my two websites are in the top 5 non paid organic listings of 47 million results. Among the Google business listings, Iowa City Computer Support shows up first in the results.

Ultimately, in this competition between me and myself, running two identical businesses, with the same services, and the same tech person, with the same rates, one of them has significantly pulled out into the lead. The only difference is the website name. It is the Computer Support website that has succeeded greatest. This taught me that one can never fully predict or determine the outcome regardless of how much effort we put in.

why You Need Three Websites

When I’m helping someone get started online with a web presence, I always say that a person needs at least three websites:

  1. Your Name. In the word of mouth and ‘word of mouse’ manner that business awareness spreads, people may sometimes search directly for your business by your name and not the business name. They will search for “Iowa City Greg Johnson computer support” or just search for “Greg Johnson Iowa City.” Many people I work with don’t know the name of my business. They tell their friends, “You should call Greg Johnson.” So, there is always a need for people to have a website under their own name to make it easy to be found. That personal website need not be complicated. It can have just a few buttons for destinations of interest. It’s a way to be found.
  2. Your Business Name. It’s nice to have a catchy and fun business name. Many businesses have names that consist of words previously not found in a dictionary. Others have names that make it impossible to know what the business is really about unless you already know what the business does. We all imagine that we will take our ‘baby’ as a business and brand to the level of public awareness that one day everyone will recognized Droxler Industries as a household name synonymous with whatever it is the business does. “Google did it. So can I!” is the thinking. Having a catching business name is just part of the success puzzle, but not all of it.
  3. What You Do. Perhaps more important than having your name or your business name as a dot com website will be to have a brief description of what you do as a dot com website (or two). You want to ensure that when people do a search on your service, that you have a website named as what they searched on dot com. That would hopefully get you higher in the search results.

Three Rules of Success

Having a few websites is just the start. Here are three aspects of fostering success.

  1. Content Matters. Having a genuine website with genuine unique written content and photos makes a big difference.
  2. The Dot Com Difference. The most recognizable website extension is .com and it’s the one people may ‘remember’ when they are typing in a website address. So, if you have a .biz or .info or .us extension on your website, a person looking for the site may by habit type in the .com extension instead. It is similar to toll free numbers beginning in 1-800. That’s the prefix we remember for toll free numbers even though 877 and other prefixes have been used in recent years. So, I always advise people to have a .com version of the website name they want whenever possible.
  3. Connecting. The real-world meaningful connections we make, and the successes we have in helping others, that’s the soil that our business grows in. The websites and online presence is just an ornament or decorative gift wrapping paper to the core of who we are and what we do.


What I offer above are not answers, but questions that will point you to your own answers. My experience of establishing two seemingly identical businesses and seeing one succeed was a reminder to me about the unpredictable nature of business success. The experience reinforced my desire to have diversity in my business, and to have multiple businesses.

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[Photo Credit: The photo at the top of this page is one I took on 28 Mar 2020. I colorized it slightly.]

Teachable Moments: Reflecting on 30 years at the University of Iowa

Three years ago, on 16 December 2015, I made one of the toughest decisions of my life: I chose to resign from my career at the University of Iowa after decades of service. I decided to grow my own consulting business to become my primary source of income.

At the time, I didn’t say much about my decision to leave. Unfortunately, some changes in management resulted in the work becoming really unbearable, and I didn’t want to speak negatively of the University or any staff members at that time. As someone who writes regularly and transparently about my life experiences, my silence left some people wondering about the reasons for my departure.

I’m writing now to share some context and reflection as I look back on my work at the University. There were some valuable teachable moments that are worth sharing.

While my time at the University spanned over 30 years, those were not contiguous years of service. I’d spent time abroad as an undergrad and did other work after graduating. My cumulative service at the University was just over 20 years of employment.

This article is primarily about my employment and work-life at the University. In the future, I plan to write more about campus life as a student. My personal website serves as a kind of memoir written in real-time going forward and also sharing stories from the past. So, this article is part of a series of writings with that goal in mind.  

My First University Job

My first tech support job at the University of Iowa was as an undergrad working in a language lab computer cluster on campus. That job became an important part of my education. For me it was like a paid 4-year internship that gave me practical experience and skills I’d use for years to come. I kept that job until I graduated and it became a springboard for other opportunities.

There were a lot of inspiring academic experiences to be discovered on campus. I  won’t mention them all here. I’ll reserve that for another missive, but one experience really stands out.

As an undergrad, I was grateful to have been able to take an interdisciplinary course with three professors teaching a group of 12 students. David Baldus (a law professor), Dr. John MacQueen (a medical doctor), and Alan Nagel (the head of the English Department at the time). We focused on “Hard Cases in English Literature” discussing historic ethical and legal challenges raised in classic literature. Having a 4:1 student to teacher ratio, made the class more personable compared to a lecture hall with a 500:1 student-teacher ratio.

After graduating, I moved away briefly for my first job as a non-student and spent several years working in San Francisco and then in the Washington D.C. area for a retail electronics and computer company. A few years later I returned to Iowa City.

College of Law

I was fortunate to be available in the early 1990s when an opportunity came up to work at the College of Law installing and then supporting the computer network and user community there. After 18 months, I was ‘scouted’ by what is now called ITS – the central campus IT services group who offered me a raise to join a network services team.

The College of Law eventually hired 5 people to provide the services I’d been offering. It made me feel good to know that I was delivering a significant value to the college. I’d been providing instantaneous support by using a voice pager messaging system before cellular phones were readily available. It was the same system being used by doctors at the time. I had a mobile services cart with all the tools and software needed to perform hardware and software support throughout the building. Eventually I had a 7-pound cellular phone that I put on the cart to make sure people could easily contact me with. Most support calls could be resolved in minutes over the phone which saved time and reduced frustrations. 

Donating to the University

At the College of Law, the paging system I was using, the cell phone, the tools, software, and even my own office computer and peripherals were all purchased with my own personal funds. This saved the college thousands of dollars, and allowed me to work with some fun technology that otherwise would not have been available due to limited funding. I purchased one of the first external writeable CD drives for about $1,200 and a scanner for about the same amount. 

I know my contributions don’t seem exceptional or significant when compared to the multi-million dollar donations made by those who have buildings named after them, but to me they seemed like something meaningful I could contribute.

I continued this practice of paying for all my supplies, services, and equipment over a span of 30 years, and even paying for some supplies and equipment to help others. From grad students on a budget to departments with limited funding, I offered cables, adapters, computer parts, printing services, all for no charge. Having instant ‘pre-approved’ access to any tools I needed to get my work done really helped create an efficiency in my workflow. I could just walk to the store, and in 5 minutes be back with whatever cable, adapter, or power cord was needed to get the job done. It supported my goal of instantaneous problem solving.

I was able to cover these costs with the additional income I had from my outside consulting business. I remember at one point, I was working a regular weekend gig that provided more income in a weekend than I earned all week at the University. Although the University didn’t pay as well as private companies and direct consulting clients, the benefits were good and the workplace culture was positive. This is how academic institutions have traditionally been able to attract and retain talented people willing to work for little less.

UIHC Consulting

I spent some time in the mid-1990s providing tech support to a department in the University of Iowa Hospitals and Clinics. It was nice to be working for the University but getting paid as an independent contractor doing freelance work. I had a considerable amount of freedom to work on the projects assigned and I reported directly to the departmental administrator as well as to several doctors I was working with. That work paid well because there were not several layers of administration taking a cut of the budget between me and the department. I continued doing consulting and freelance work through 2001.

Language Media Center

In the late 1990s and into the year 2000, I was happy doing consulting work full-time, and probably would have continued, but one day I saw an ad for a job at the University working in the same language lab that I worked at as an undergrad. It prompted me to contact my old supervisor from 20 years prior. We had a good conversation reminiscing, and then she asked if I was calling about the job. I’d actually just called to visit, but the job did sound interesting and I decided to interview for the position. So, in the summer of 2001, I was back working at my old job, this time as a staff person rather than a student.

The Language Media Center was a really great place to be working given the experience and diversity of skills I’d developed over many years. I was able to flourish in the tech-side of multimedia while also supporting computers and people with a variety of support needs and abilities.

It was that ideal situation you hear about – where a person is paid to do what they enjoy. As a result, I’d spend 50 or 60 hours a week working at the LMC. There was always some project to work on or someone needing support. Back then we had extended hours and were open into the evenings and on weekends. People appreciated having some after-hours support, especially for evening events that took place in the building.

My supervisor was exceptional and knew how to equip, empower, and inspire people to achieve their best work. She hired smart, hard working, high caliber people, and then gave them the tools, training, and support they needed.

When the proper conditions are created, employees thrive. They go above and beyond what’s required or expected. That’s the context I was working in. It was really the best job and work environment I’d ever experienced. It’s that kind of workplace culture that encourages people to stay.

Wanting to give back more the University community, I joined with campus partners and organizations in common projects that served our department and division. This helped me ensure the practices, policies, and standards I was using were consistent with the broader IT community on campus. Sometimes tech people want to ‘do their own thing’ but I believed that standards were important for continuity and efficiency.

Flying Without Instrumentation

Robust organizations are data-driven and outcome-focused. Stakeholders are involved in decision making. Producers and consumers are partners in the governance process. Transparency is valued. Projects are collaborative. Teams and individuals cooperate. This is the kind of environment typically fostered in higher education institutions and successful businesses. As mentioned previously, this is the kind of workplace culture that attracts and retains talented hard working people.

Departments at the University are peer reviewed by members of other institutions. These reviews provide valuable insights into how academic units can perform more effectively and be better aligned with the University’s mission. When it came time to have our departmental review, I was eagerly awaiting the report – looking forward to getting some impartial feedback from the committee and suggestions on what we could be doing better.

The report was very positive. The committee concluded our department was providing services essential to the mission of the University. They determined we needed more space, more funding, and more staff. The College ignored the recommendations of the committee. We lost space and lost funding and had no increase in staffing. That was sort of a wake-up call for me. I couldn’t understand how someone could pay for an independent study, then reject the study once it was completed.

I share this story because it was an early indication to me that some aspects of the University’s character and culture were changing. As an employee, it made me feel less secure in my job and less confident about the fate of my department. Rather than acknowledging our contribution as reflected in the report, it seemed we weren’t being valued. Having space taken away from our group, instead of being given more, made our work more difficult.

When higher-level administrators ignore the findings and advice of colleagues from peer institutions, it’s like a pilot flying through a storm refusing to look at the instrumentation. If you’re on that airplane, you’ll feel a bit apprehensive. You might start clutching your life-vest.

It was then that I began to consider how I could make a lateral career move within the University if some high-level administrator on a whim decided to shut down our department.


I’ve been encouraged following the news of states like Tennessee where legislators are increasing the state’s investment in higher education. Programs like Tennessee Promise ensure that everyone capable of achieving an advanced degree can get one. This creates a valuable equity of workforce readiness that results in the state becoming a magnet for top-tier businesses and high paying jobs. Today Tennessee is home to the world’s fastest supercomputer that may find a cure for cancer.

Unfortunately, in Iowa, legislators are less enthusiastic about higher education and public education. Instead of investing more money, they are repeatedly shrinking our education budget by millions of dollars. As a result, academic institutions are looking for ways to cut back, and downsizing is an easy place to start.

I’ll share a few observations about the impact of downsizing.

In advance of an annual physical with my doctor, I’d called the hospital with a question. My call went to voicemail so I left a recorded message. I thought it was odd that nobody was available to answer the call. Several days went by, and I’d had no response to my request. Finally I spoke with a nurse at the hospital, and asked her why there was such a delay in having someone get back to me. She explained that she was the only person responding to calls because they had cut back on staff at the hospital. She said there were hundreds of patient calls she had to respond to. Some high-level administrator thought it would be a good idea to cut back on staffing to save money. As a result, employees were stressed, unhappy, and overworked. Patients were not getting quality care and service. This is an example of how bottom-line thinking and ‘downsizing’ can produce undesirable results.

In the building where I worked on campus from 2001 – 2015, we had a custodial team that would arrive around 4PM and spend the evening cleaning the building, leaving after midnight. Because our lab was open after 5PM, and I would often work in the evenings, I got to know the custodial staff. They were a good group of hard working people. Caring for the building took a lot of work. By 2015, the downsizing trend impacted our custodial team. One evening, I saw one of the custodial staff and asked where everyone else was. He told me they had reduced staffing and now he was the only one cleaning the building – one person doing the work of four or five. He didn’t seem happy about the situation.

It became increasingly common to see office staff working after hours. Requests for additional staffing were denied, and as people left, the vacancies were not filled. Work was shifted to the remaining staff people. So, this resulted in people feeling overworked. It was an easy way to save money: Eliminate a full-time position, and shift the work to existing employees, thus recuperating the payroll costs as savings. It probably made sense on paper, but when implemented didn’t produce good outcomes.

At one point, a department head passed away unexpectedly. This was a sad event for everyone in our building. The College refused to fill that person’s position, so that entire department suffered.

I share these examples of downsizing and bottom-line thinking not as a criticism, but as an observations and ‘teachable moments’ where initiatives designed to create a more lean organization went too far and produced undesirable outcomes.

Under New Management

I’d mention informally to someone that I had concerns about my present career path at the University because our department wasn’t getting the recommended support we needed, and my colleagues would all be retiring in a few years. In the climate of downsizing, and a seeming unwillingness by the part of administrators to be guided by impartial data and stated goals, I thought there was a likelihood my department could be phased out. I’d seen it happen with other departments on campus. I asked this person for some advice about my long-term plans.

They apparently thought I wanted to be immediately transferred into their organization under their management. That was their ‘takeaway’ from our meeting.

So, one day I arrived at work to discover that this person had abruptly transferred me to their organization – without any meetings or prior discussion with my colleagues or my supervisor about the impact on our academic unit. An ambush meeting was arranged with my supervisor who went to the meeting not knowing what it was about. It wasn’t an exploratory or fact finding meeting. A decision was made that impacted me, my colleagues, and my department – all without any input from us or coordinated planning ahead of time. My supervisor was upset with me, thinking that I’d take this action without consulting her first. It was a very poorly executed mess, and my first glimpse of how it would be working with this new manager.

Experiencing Downsizing

An IT person in my building who I think was feeling overworked decided to take a job outside the University. As part of the downsizing trend, I was asked to take on his full-time position while continuing in my old full-time position. I agreed to the arrangement because I’d grown to really enjoy working with everyone in the various departments in our building. I really believe I could apply hard work and innovation to do both jobs in the same way I supported the entire College of Law on my own.

I soon discovered that the job I’d agreed to take had in some respects been neglected for years. I found unapproved network hardware that had been installed years ago. There were new computers and unopened equipment that was supposed to have been delivered to faculty and staff that was just sitting in boxes for many months. The building inventory hadn’t been kept current, so computers assigned to one user would be in someone else’s office. There were computers in the building that were listed as being elsewhere on campus. It would take two or three people working full time to get the mess cleaned up.

I didn’t blame the person who I was replacing. It was clear to me that he had inherited much of the disorganization I found, and he was too overworked to improve the situation. I’d been in the building for almost 15 years and knew that many of these problems pre-dated his time working there.

Initially I tried applying herculean efforts to bring order to the situation, but I was being given greater responsibilities and duties across campus by my new manager. One service I was responsible for was used by thousands of undergrad students and their instructors so it was essential to make that a priority. It was beginning to look like it wouldn’t be humanly possible to get everything done even with working evenings and weekends.

A Master Class in Poor Management

Over several months in working with this new supervisor, I felt like I was taking a Master Class in what it means to be a poor manager. It was one of the worst experiences I’ve had in my life. I’m purposefully omitting their name. For purposes of this story it doesn’t really matter who they were. What’s significant is the example of how poor management can cause businesses and institutions to lose some of their best people.

One of the first directives I was given by my new manager was to not respond promptly to support requests because this would establish the expectation that support could always be provided promptly. For the same reason, I was told not to answer emails after hours or on weekends. I was also told not to use my mobile phone, but instead to have people leave voicemail messages on my office phone – which would almost always be the case if I was out doing my job helping people in the building. Using the mobile phone had helped me answer simple support questions in real-time and avoid having support requests pile up.

These new directives would result in a substantial inefficiency in service delivery making my job almost impossible. There’s a misconception that providing exceptional and prompt service comes at a great cost. The fact is that prompt support benefits everyone and involves less work. Delays create inefficiency and frustration. Simple problems escalate into worse problems.

Another request was that I not help people with their personal computers and devices. That’s something that all of us had been doing in my department. We were a tech support center. We were tasked with providing user support for the various services and programs offered by the University. It was common for faculty and students to use their own devices for their academic work. If faculty members would take their computers to Best Buy or some other outside support provider, they could inadvertently compromise student data to snooping which is a potential violation of laws regulating privacy of student records (FERPA). If they had any health information on their computers, a data breach could violate HIPAA regulations. For example, an email from a student sharing healthcare information related to a request for accommodations.

On one occasion I requested time off for a doctor appointment. The supervisor asked me how much vacation time I’d be using for that doctor appointment. I explained that I planned to use sick leave for the doctor appointment – based on the prep and recovery instructions provided to me by the doctor. The supervisor said I would need to use vacation time rather than sick leave time for some of my time off. I had hundreds of hours of sick leave accumulated because I’d rarely taken time off work due to sickness. I typically worked even on occasions when didn’t feel great. So, to be told to use vacation time for health related time off was hard to understand. The supervisor defended their position by telling me that they had a similar procedure and didn’t need much time off. It was just bazaar.

In one meeting with some campus partners, the supervisor went off topic and criticized me for including my job title and support areas in my email signature. This was a common format used by everyone on campus, but for some reason the supervisor didn’t want others knowing the scope of my support responsibilities. The others in the room looked on with bewilderment. I explained that even if I didn’t have that information in my emails, it was posted on the main ITS website listing me as a contact for various campus services.

When I had my first performance review with this new supervisor, I received a good review, but it was clear to me from what was said that the supervisor had not contacted any of the primary administrators I worked with on a daily basis. After investigating this further, I found that the supervisor basically created my review out of thin air. Those who should have been consulted were upset to learn the review was completed without their input. I was upset as well because I’d worked on some important initiatives that I wasn’t getting credit for.

The few examples I’ve given here are mild and just the tip of the iceberg. It became clear to me that work-life under this new supervisor would be very unpleasant. I’d been an award winning member of the University community and I wanted to leave with the positive reputation I’d earned over three decades of hard work.

I share this experience because it was an important part of my experience at the University. I think it’s important to reflect on what conditions cause dedicated and talented people to leave.

I’ve had people ask me, “Why didn’t you do something about the situation?” Unfortunately, larger institutions and businesses often don’t have mechanisms in place for addressing and correcting problems with mid-level managers. If procedures exist, they are often ineffective. Employees are typically worried about retaliation, and rightfully so. A soured relationship with a supervisor can make work-life miserable, and result in a negative recommendation later – making getting another job difficult. So, most employees, even if they are dissatisfied just won’t say anything. Processes for grievances and whistle-blowing are intended to be confidential. If complaints quickly result in the supervisor being informed about what was said and who complained, then employees are even more reluctant to offer honest feedback about concerns. In this situation, because of IT support unification, had I moved to another department, I would have still been reporting to the same person. So, the only form of protest I had was to leave. Others had already left out of frustration, and I hoped that with more resignations eventually the exodus would bring attention to this person’s management shortcomings.


In November of 2015, Tristan Walker, the founder and CEO of Bevel, reached out with an offer to hire me. He had seen some of my writing and marketing work online. He and his team liked what I’d written about the company and products. The work with Bevel would be part-time marketing that could be done from my home in Iowa City. It was a perfect complement to my consulting work. So, I accepted the offer. At the time it also provided a positive explanation for leaving the University without having to speak about some other reasons I wanted to leave. The work with Bevel was rewarding. I still use their products. This month Bevel was acquired by Proctor & Gamble. It was enjoyable to be with the company fairly early on to see it grow.

The Decision to Leave

I decided if I was going to leave the University, I wanted to provide a full two-week notice. So, on 16 December 2015 I provided my resignation for December 31, knowing that it would provide a full month before classes would start again in mid January. In addition, I offered to come back and volunteer with my department to provide any additional training to team members there. Despite these efforts, my supervisor was critical of the timing saying I didn’t give them enough time to find a replacement.

I had one final meeting with the supervisor to complete the standard paperwork for off-boarding. Then unexpectedly the supervisor asked me to hand over a computer that had been assigned to me about 12 years prior. At first I didn’t even know what they were talking about. Then I recalled an old Windows computer that would have been sent to surplus years ago, but how would I prove that? I really didn’t want my University record to indicate there was an unaccounted for computer.

Fortunately my colleague kept impeccable records of all equipment sent to surplus, including dates, models, and serial numbers. She produced the record in minutes. The supervisor seemed surprised and a bit disappointed. It seemed to me it was an effort to get me in trouble. Then the supervisor asked about some other computers. They were all accounted for as well. They weren’t even computers assigned to me.

I found out later that I was supposed to be given a survey in which I would provide among other things feedback about my supervisor. That paperwork was not provided.

These departing experiences were a confirmation to me that I was doing the right thing and getting out just in time. It was a good feeling to finally have closure.


In December 2015, I made arrangements with my department to train my replacement and other staff members after my last day in order to ensure I’d have the time and focus to provide adequate training. 

So, I returned in January 2016 to volunteer with the Language Media Center, and those days of working with the department uninterrupted were really enjoyable. I felt bad about leaving and it was an opportunity to give something back and show appreciation for the many good years of working together.

UIOWA Apple Repair Center

In the summer of 2016 there was a half-time position open at the Apple computer repair center on campus in the Iowa Memorial Union. It would involve working with someone I’d known for many years and respected highly. So, I applied for the job and was hired. Before repairing any computers, I went through the official Apple training program to become an authorized repair technician.

I really enjoyed working at the repair center. There were no meetings to attend. Nobody was calling on the phone. I had no emails to answer other than a few customer questions. It was restful and rewarding work. I could just focus on repairing computers. We were providing convenience and value that people really seemed to appreciate.

I learned a lot from the manager of the repair center. Not only about Apple repairs, but also about exceptionalism in management and operations. He taught by example.

I continued working at the IMU into the fall semester, but the demands of my growing consulting business made it impractical to continue working there.


Overall, my experience at the University of Iowa was positive, both as a student, and as an employee across multiple campus centers and departments. So, I’d highly recommend UIOWA for anyone considering an education or career there.

I promised at the outset of this writing that there would be teachable moments, and there really have been. Over the years I’ve learned that exceptional managers can make a world of difference. A rewarding work-life can change a person’s life. I’ve had many excellent managers over the years, and I can reflect now with greater gratitude for each of them.

I’m grateful to have been inspired and empowered through my time at the University. At a young age, I not only learned important skills, but the importance of service to the world around me. 

I’ll close with a quote that’s engraved in the entryway of the Iowa Memorial Union that I think describes the impact of higher education for many people. It’s consistent with my experience as a student and later as a staff person on campus – being inspired by the UIOWA community to live a life of service.

“If this magnificent structure is to fulfill the dreams out of which it has arisen, it can only do so by stirring the impulses of the young men and women of Iowa to lives of service to mankind.”

~ James Weaver, 1926

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Greg Johnson – Personal Update 201611


Personal Update 201611 | 6 November 2016 | Sunday


I hope you’re doing well. Thanks for taking a moment to read my latest update. As you’ll notice, this month’s newsletter is going out at the beginning of the month rather than the end of the month.

Website Redesign

I recently changed the theme of my website from Twenty Fourteen to Karuna which is a more modern yet simplistic theme.

On the home page, I now have three big buttons for the primary reasons people are contacting me: tech support, website design, and tiny houses. That way, when people land on my site they can quickly get to what they are wanting.

I really like the Karuna theme because it allows for full-width pages without a right column or left column with widgets. The entire page can be filled with the content of an article, photos, or embedded videos. With the Twenty Fourteen theme, and others, the content of a page is typically limited to a relatively narrow column of text, even when the right and left columns are removed. I like the clean presentation that allows a reader to focus on the writing without distractions.

No More Weekends, Just ‘Weekly Beginnings’

The idea of the weekend is embedded in our culture and is particularly significant for those working a normal Monday through Friday work week. The rationale is that we put in our work efforts during the week, and get a brief respite on Saturday and Sunday to unwind. Although for many people, the weekends are a time to catch up on everything at home you didn’t get done during the week.

Years ago, I embraced the idea of Saturday being the first day of the week rather than the last. That may seem like an inconsequential shift, but given the day’s significance in many religions and cultures, it can actually be a big change. According to some traditions, Saturday is a very significant day of rest. The world is said to have been created in 6 days, “and on the seventh day G-d rested.” There’s a lesson in that. Get your work done, and then rest.

So, in contrast to what popular culture would tell us, I began to think of the weekend as a day of restful preparation for the week ahead. Instead of collapsing on the weekend, and trying to decompress from a busy week, I began to think of Saturday morning as a brand new beginning of a new week.

The calendar on my computer shows the week beginning with Saturday and Sunday. My iPhone, iPad, and other devices also have the week beginning with Saturday as the first day.

This change in thinking is important to me because I like the idea of being forward thinking and beginning from a place of peace and rest before working. This isn’t a matter of putting rest before work, but of putting thought and reflection before work — creating a time of renewal and planning. It’s like starting the day with meditation and exercise, before trying to take on any big projects.

What happens when you make this mind shift is that you plan your weekend as a time of preparation for the week to come, rather than cleanup from the week that just was. You begin to think of things you can do, preventative and proactive things, for the week ahead. This is part of the reason for me wanting to send my newsletter out at the beginning of the month rather than the end of the month.

This mindset is part of a broader philosophy of living for one’s ‘future self.’

Don’t Live in the Past, Don’t Live in the Present, Live in the Future

A popular theme in self realization books is to emphasize the importance of living in the present. People regret the past, yet there’s nothing they can do to change it. They fear for the future, yet it’s a fear of things that haven’t happened. So, if we live in the present moment, which is all we really have, then, presumably we can be at peace and not miss the good things in our life.

Here’s the problem with that kind of thinking. Taken too far, it causes people not to give sufficient planning to the future. It causes people not to reflect on the past, and think about what they could do differently to improve the future.

In reality, we really should live simultaneously in the past, present, and future. Yet, the most important of these is the future.

Think about it. If you focus most of your thoughts and actions around what you can do right now, to make your life better in the future, then you will perpetually be walking into a tomorrow that is better than it might otherwise have been because you prepared for it today.

Here are some examples:

  • Exercise. Some exercise is enjoyable in the moment, but sometimes we’re just doing it because we know we should. During those times when it’s uninteresting, it’s an example of choosing to sacrifice in the moment so your future self can be more healthy.
  • Food. Have you even denied yourself some culinary treat because of the calories? That’s a decision to forgo some delicious experience in the moment, so your future self isn’t growing in size at an alarming rate.
  • Savings. Have you ever decided not to buy something you wanted, so you could save up for a rainy day? That’s telling your present self to give up something for your future self.
  • Time. There are a lot of ways we can spend time that serves no purpose in the present, but serves a future need. Setting out clothes at night for the next day is an example. If you take vitamins, consider having those ready to go the night before.

Imagine going through a day with a full-time assistant helping you out. Someone who would have everything prepared for you ahead of time before you need it. You can be your own assistant by doing things ahead of time that are helpful when you need them. That’s the principle behind living in the future.


Many thanks to all of you who keep in touch and provide support for the work I do.

~ Greg


Want More News? For additional news and updates you can subscribe to the Resources For Life Newsletter by sending an email to

Origins. For those of you who are new to these monthly personal updates, they began about 16 years ago out of a desire to share from my personal life about topics of lifeways (faith), health, career, finances, relationships, effective living, and activism. This is based on the life map presented on the Resources For Life website.

Greg Johnson – Personal Update 201610


Personal Update 201610 | 31 October 2016 | Monday


I hope you’re doing well. Thanks for taking a moment to read my latest update.


I’m getting closer to reaching my various wellness goals. This month I lifted over 93,000 pounds cumulatively and walked over 228,000 steps climbing 451 floors. Today my blood sugar was at 100, and my blood pressure remains at about 120/80 while resting. I’ve been spending more time on my bike and enjoying nature hikes with Makur. So, the benefits are showing.


We recently upgraded our phones from the 2-year-old iPhone 6 Plus to the iPhone 7 Plus. With the new camera features in the iPhone 7 Plus, I’m getting a renewed interest in taking photos and sharing them. Mostly I share them through Instagram and Facebook, but I hope to return to sharing my ‘photos of the week’ as I did in the past.

I wrote an article about buying the right camera where you can see some of my recent photos with explanations about which camera was used to take the picture and why. Be sure to check that out.


I’m continuing with my pursuit of public interest work and service projects. One area of interest is architecture and urban planning. In that regard, I’ve been producing regular podcast audio conversations with City Councilman Rockne Cole of Iowa City through my organization. You can find the podcasts at


Many thanks to all of you who keep in touch and provide support for the work I do.

~ Greg


Want More News? For additional news and updates you can subscribe to the Resources For Life Newsletter by sending an email to

Origins. For those of you who are new to these monthly personal updates, they began about 16 years ago out of a desire to share from my personal life about topics of lifeways (faith), health, career, finances, relationships, effective living, and activism. This is based on the life map presented on the Resources For Life website.

Greg Johnson – Personal Update 201609


Personal Update 201609 | 29 September 2016 | Thursday


I hope you’re doing well. Thanks for taking a moment to read my latest update.


My consulting business continues to expand. I’m gaining new clients and still working with some who I’ve served for decades. These days I’m mostly providing tech support and also offering website development consulting and services. Over the past two weeks I’ve been working on two fairly large website redesign projects that I’m excited about. I continue to enjoy working as an authorized Apple repair technician part time.


As we head into fall, the weather is more conducive to enjoyable bike riding and walking so I’m enjoying getting out more as well as continuing with my strength training program at the gym. For years I’ve been using a spreadsheet in my iPhone to track my weight lifting. It helps me keep track of my progress. I use the Apple Numbers program, along with the integrated form feature for data entry and drop-down options. This makes it easy to quickly enter strength exercises.

This past month, I’ve lifted over 94,000 pounds, and since I started going back to the gym regularly in April, I’ve lifted over 1 million pounds. This total is calculated by adding up each weight lifted by the number of times it was lifted. I’m looking forward to increasing how much I lift each month.

Here’s an example of what the entry system looks like.


Here’s a quick review of how it works:

  • Entry. Touch Entry to see the above screen that lets you enter information using a form-like presentation.
  • Sheet. Touch Sheet to view a spreadsheet presentation of the data.
  • Total Entries. The number above ‘815 of 815’ is a count of the total entries in the database.
  • Date / Time. The full date and time are shown above. To enter this information each time, you simply touch the time and press the ‘Now’ button to enter the current date and time, or enter any other date and time you wish.
  • Activity. This is a drop-down menu of the type of exercise you’re doing. You can easily add items to this list in the Sheet view, by selecting the column, choosing format, and selecting the Drop-Down option. This saves a lot of time because you don’t need to type each activity repeatedly.
  • Weight. This is the amount of weight lifted.
  • Reps. This is how many times you’ve lifted the weight.
  • Sets. This number represents how many times, if any, that  you repeat this activity in a given workout session.
  • Total. This number is the total amount lifted which is equal to (weight) x (reps) x (sets).
  • Location. This is the gym or location where you did the exercise. This can be relevant if one gym has a different weight machine that requires a slightly different adjustment for the weight. For example, a chest press machine at one gym may be set at 200 pounds but to get the same resistance at another gym you might set it to 180. It depends on how the belts and pulleys are configured. Knowing the location and weight from last time can help determine what weight you should lift the next time.
  • Notes. This is a field for entering additional notes.

I’m using similar spreadsheets for tracking my weight, car mileage, and other data. What I like about the system is that it’s easy to setup and customize depending on the need, and it’s built on Apple’s own Numbers spreadsheet software that works on all iPhone, iPad, iPod, and desktop computers, as well as on the web at using their cloud apps. The form entry feature only works in the iOS version.


Many thanks to all of you who keep in touch and provide support for the work I do.

~ Greg


Want More News? For additional news and updates you can subscribe to the Resources For Life Newsletter by sending an email to

Origins. For those of you who are new to these monthly personal updates, they began about 16 years ago out of a desire to share from my personal life about topics of lifeways (faith), health, career, finances, relationships, effective living, and activism. This is based on the life map presented on the Resources For Life website.

Career Update: Working with Walker & Company – Bevel

On 17 December 2015 I announced a big career change. After 15 years at the University of Iowa, I planned to return to consulting as of 1 January 2016 and begin working with a mystery company that I planned to reveal in January. Due to some delays in HR processing, I wasn’t ready to make the announcement until now.

So, this is the story I’d hoped to write two months ago.

In May 2015, I learned about Walker & Company through their online magazine which has articles on culture, style, and personal grooming with a focus on people of color. The magazine offers exceptional photo journalism with great pictures and articles. So, I began reposting and sharing their content.

In recent years I’ve been enhancing the content on my own websites and social media channels to depict positive portrayals of Black people. I’ve been doing this because with the recent rise in racism, it seems like mainstream media and news networks generally propagate an inaccurate and derogatory portrayal of Black people through images that are disproportionately negative. Positive stories help offset the negativity – inspiring people of color, and re-programming those with bigotry.

After several months of promoting the BevelCode content, I decided to try out the Bevel Shaving System which is one of the Walker & Company products. I wanted to learn more about the company, and figured becoming a customer and using their products would be a great way to do so.

On 30 September 2015, after receiving the Bevel products and using them, I wrote “Bevel – A New Tradition in Shaving” as a review of the company and products. That article got the attention of Tristan Walker, the CEO and founder of Walker & Company. Tristan wrote a nice response to the article via Twitter.

I wrote a few more articles and had a lot of positive social media interactions with prospective and current Bevel users.

In early December, Tristan and his staff reached out to me asking if I’d like to work formally with the company. I didn’t need too much time to think over the offer. Having seen Tristan in various YouTube videos and having already studied the company fairly thoroughly over the previous months, I knew it was a move I wanted to make.

The initial offer was for 1-2 hours of work per day. Which doesn’t seem like much, but my job at the University had expanded to 60+ hours per week. Fitting in an additional 10-hour-per week commitment just wouldn’t be possible without dropping the University job.

I’d already begun feeling the financial impact of cutting back on my outside consulting work to take on additional responsibilities at the University. The Walker and Company work would be a perfect fit for me. I could expand my consulting work, and enjoy working for a company that I believed was doing some good work.

By mid-December, I put in my two weeks notice at the University. This would provide about 30 days over winter break (while classes would not be in session) for some reorganizing needed to find people who could cover for the work I’d been doing. My job was eventually delegated among four or five people. I had a chance to offer some transitional support and training after my last day, which I enjoyed doing.

I’d imagined that my consulting work would slowly ramp up, but on January 1 which might have otherwise been a holiday, the consulting work started pouring in. I’ve had steady work since then, which is great.

After getting the offer from Walker and Company, I decided to ramp up my work for them — the work that I’d already been doing voluntarily at that point. I was told I’d be officially on-board by mid-January, so I figured I’d give them a few weeks of free work as a good faith expression of appreciating for getting hired on.

Over the next two months, I was given some fun assignments to do, and had a chance to connect with top leadership in the company. From the consumer perspective, I’d been very impressed with the Bevel brand as well as Walker and Company. So, it was nice to get a more complete understanding of the company.

Heading into April, given the abundance of client work that keeps coming my way, I’m going to focus my attention entirely on my consulting business as well as the public interest work I do.

Many thanks to all those who continue supporting my work.