Growing up, I didn’t participate in team sports. I didn’t attend sporting events, or watch them on TV. My primary interest was in computers and academic pursuits. I was a bit of a nerd.
It wasn’t until my middle-age adulthood that I finally understood the importance of sports. One day in March 2014, I was scrolling through the list of suggested videos on YouTube. There were the usual videos about building robots and deep space telescopes.
One video caught my attention. It was an ad from Dick’s Sporting Goods, but they weren’t selling anything. The video was part of their “Sports Matter” series of public service announcements about the importance of sports.
I watched that video, and the next, and began binge watching the entire series of ads in the “Sports Matter” campaign.
I realized the positive impact that sports can have for young people, and to bring communities together. [Read Full Story]